Bratt Sinclaire – his real name is Andrea Leonardi – was born april 1967 in Milan, Italy.
Bratt’s parents were both high school math teachers (… poor fellow!) so that he grew up in a pretty high culture environment but since the early years of his life Sinclaire felt that college was not the best path for him. During school period (late 70’s) Bratt fell under the music spell becoming a big Elvis Presley’s fan and in 1980 he was letterally kidnapped by AC/DC’s 6 strings call.
In the next 3 years Bratt started studying music theory, spent a lot of time on his guitar and took all those typical steps that teenagers usually take when they are cought in the music trap¦like: putting together a band in order to perform at the annual school summer party, or saving money to buy a brand new Gibson SG (Angus Young style) and so on. Very soon school was replaced by music as the main activity so that in1984 Bratt left high school to join a 3 years long jazz/guitar course.
In 1984 Sinclaire met another big AC-DC’s fan from the block: Alberto Contini (Rodgers and Contini label) and in May of the same year he joined an heavy metal band called Layout. (The first singer of that band is now days known as Niko in Japan. What a small world!!
1985/1986/1987 were years when Sinclaire splitted his musical action in two: on one side there was Layout’s activity and on the other Bratt started his very first recordings by producing demo-tapes for some local rock bands and working as main sound engineer in many live shows including some of the performances of Alberto Contini’s band named Bulldozer. This kind of work differentiation took some significant results very soon. In 1987 Joe Vescovi (formerly keyboards player for the italian band “Trip“ in the 60’s and for Ritchie Blackmoore’s “Rainbow“ in the 70’s), decided to join Layout as a manager and brought the band on tour in Canada in April/May/June of1988. In 1989 Sinclaire was asked by Contini to produce the new Bulldozer‘s live album. In 1990 Layout suddenly broke up and Sinclaire had the chance to be much more focused on producing other Rock and Heavy metal albums for a small independent label called Metal Master. Sinclaire’s dance music carreer started in 1991 when Alberto Contini came up again with the nice offer for Bratt to join his brand new records label’s team.
That label, named “A-Beat-C”, signed a big deal with the Japanese Avex Trax (fully dance music oriented at that time) and Contini just wanted to make sure that his team was strong enough for such a challenge into the second record market of the world.
Sinclaire joined A-Beat-C’s pool and moved from his home town to Mantova where the label was based. As per Avex’s request an artist-name was choosen so that Andrea Leonardi became “Bratt Sinclaire” – This artist-name sounds very similar to a character-name (“Bret Sinclair”) played by “Roger Moore” in the popular 70’s british Tv serial called “The Persuaders“, which still is one of Bratt’s favorites TV series – The 4 years spent in Mantova along with Contini and Dave Rodgers (formerly 80’s High energy singer and co-owner of “A-beat-C”) were amazing.
The “A-Beat-C” team (Alberto Contini, Dave Rodgers, Bratt Sinclaire, Gino Caria, Sandro Oliva, Luigi Raimondi, Giordano Foglia, Fabrizio Rizzolo) started working very hard on Eurobeat field – along with Avex Trax’s A&Rs – in order to make this gender very popular with the young people in Japan.
Many tunes were released by “ABeatC” and published by Avex on it’s flagship compilation named S.E.B. SuperEurobeat On this compilation that was released monthly, also appeared tunes by “Time records” (other than A-Beat-C’s ones) all mixed by another Eurobeat producer: Laurent Newfield.
Totally adrenalized by having the chance to run the label’s “B studio” on his own, Bratt plunged into the composition and producion of Eurobeat and Techno tracks so that in 1991 (the same year that he joined the label) Bratt composed and produced, together with Contini, the song “King and Queen” by King&Queen which still is one of the Eurobeat biggest hits ever. Sinclaire’s Eurobeat style was very original and unusual since the beginning (if compared to classic Hi-Energy/Eurobeat from the previous decade) and this was probabily due to his strong Rock background. That also was a key for Bratt to open many hidden doors in the hearts of Eurobeat listeners. Sinclaire’s way to compose tunes was evidently american “FM”, “AOR” oriented and his mixdown style was very aggressive in sound and balance where the lead voice just floats on the music. It doesn’t step on it.
The whole A-Beat-C’s team worked very very well and highly professional as expected but Contini’s intuition of having Bratt in the team appeared as decisive. In fact,from 1991 to 1995, Sinclaire composed, mixed and produced more than 200 tracks and most of’em represented a brand new Eurobeat and Techno trend in Japan (see this highlited in “Eurobeat“ and “Techno“ sections) some of them certainly changed A-Beat-c’s and Eurobeat’s history forever. (see this highlited in “hottest trax“ section)
Thanks to great Contini’s business capabilities Â and Avex’s full trust in such a talented pool, Â A-Beat-C had the chance to enter the legendary Japanese pop-market by the rear door so that a few of the best label’s tunes were chosen to be covered by the most famous pop artist in Japan. Bratt had many tunes coverd and some of them ranked very high in Japanese Top 10 Pop-chart. ( see this highlighted in “Covered in Japan“)
In the late 1994 tiredness and pressure for such a 5 year long effort made the label’s environment quite uncomfortable for Bratt. So he signed a deal as a free-lance producer with A-Beat-C itself and moved from Mantova back to Milan where the first “Sinclaire studio” was built. Being phisycally away from Mantova got Bratt considering the possibility to take a step back from the music-biz ‘s hi -level policy for diving into a different experience only made of pure talent-power and healty ambitions. Another “side effects” of being back to Milan was meeting Clara Moroni and Laurent Newfield from Time Records.
Clara and Laurent told Sinclaire about their intention to quit with Time Records and suddenly everything was clear.
In the second half of 1995, in agreement with Contini, Bratt left A-beat-C and 50 days later Delta Label was born and signed a huge deal with Avex.
Delta’s team (Bratt Sinclaire, Laurent new field and Clara Moroni) were considered the Eurobeat Dream-team by listeners even before the first track was out. In order to give Delta productions a better image, the 2 producers decided to sign each and every label’s Eurobeat production as “Produced by Newfield & Sinclaire” even though they both have actually always been working on their own tracks in 2 different italian cities during the whole period of Delta’s life. So, Avex started releasing one S.E.B. “Request countdown” compilation per year, where the included tunes were voted by listeners during previous 11 months.